Harley-Davidson Announces Details Of The 30th Harley Owners Group European Rally Taking Place This Summer

Harley-Davidson® is excited to announce its plans for the 30th edition of its famous European Harley Owners Group (H.O.G.®) Rally, which is being hosted for the first time in Senigallia, Italy from June 6-9, 2024.

The Annual European H.O.G. Rally is designed to be an ‘open to all’ and free-of-charge travel event where motorcycle fans tour across region to reach. Often hosted in a different location each year this flagship event regularly attracts more than 50,000 motorcycle enthusiasts, Harley-Davidson devotees and Harley Owners Group members. This year, the event reaches Italy celebrating its 30th edition, taking place in the historic, riverside and coastal port old town of Senigallia, lying in the Le Marche region of Italy, close to Ancona and less than two hours south of Bologna.

The rally will feature a wide range of H.O.G. and Harley-Davidson activities as well as music, excellent Italian cuisine, entertainment, shopping and more in this beautiful and ancient town. Harley-Davidson is partnering with a number of local Italian businesses and brands to deliver what promises to be a spectacular event.

One essential ingredient to a H.O.G rally is the music, and this year’s main stage music venue within the central Piazza Garibaldi, could not be more scenic. The imposing plaza, surrounded by iconic buildings will take centre stage as the main entertainment venue, with headliners and performers from Italy and beyond taking the stage on Thursday, Friday and Saturday. The music line-up is being carful curated by Virgin Radio DJ Ringo, with a full line-up to be announced very soon.

Harley-Davidson is built on the foundations of adventure and freedom, and visitors who are looking to feel inspired to get out and ride can do so with an exclusive off-road experience on the Pan America 1250 Special, Harley-Davidson’s unique adventure touring model. In partnership with respected Italian Adventuring Touring academy “Di Traverso – Adventouring” visitors can take part in a half-day guided adventure on road and local Strada-Bianci off-road routes, undertaking some of the best off-road routes in the area. This activity will be bookable for riders of Harley-Davidson Pan America and other brands of Adventure Touring motorcycles to experience.

Adventure enthusiasts will also be joined at the rally by Dakar’s elite rider, Joan Pedrero, who recently made history by finishing the 15 edition of the Africa Eco Race on a Harley-Davidson ® Pan America 1250™ . Pedrero finished 1st in the maxitrail category, and 25th overall. Harley-Davidson's participation in the competition has demonstrated the capability and reliability of the Pan America 1250™. Adventure is part of the brand, and the Pan America 1250™ is exploring new ways to live the true Harley-Davidson experience and visitors to the rally will have an opportunity to try it for themselves.

Harley-Davidson is also pleased to announce Deus Ex Machina will also be joining the festivities as an event partner, bringing their unique custom style, moto-culture and sense of adventure to the weekend.

No H.O.G rally would be complete without the iconic Harley-Davidson parade, which will see the spectacle of thousands of motorcycles riding through the heart of the town past historic landmarks on Saturday, 8 June. Enthusiasts will also have the opportunity to showcase their creative motorcycles in the Custom Bike Show, which will take place in Piazza Garibaldi on Friday, 7 June.

Entry to the event will be completely free for all riders. 

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