The iconic Softail® Motorcycle first hit the highway in 1984 and since then has become a true legend. Join us to celebrate a remarkable journey from the original Fat Boy® to the futuristic FXDR™ 114. Explore the heritage, enjoy exclusive offers and get a chance to win a very special signed print.

30 years an icon.
Over the years the classic design has evolved without sacrificing the traditional look.Every Softail® Motorcycle is different with a unique character which stems from the original. Learn about the subtle design differences, get up close and discover the heritage of a true icon.

Limited-edition signed print.
If you’re one of the first 50 visitors to our event you’ll not only receive a specially designed limited-edition print, but you’ll also have the chance to win a signed framed print of Willie G. Davidson’s original tank graphic for the 1990 Fatboy®.

 

Exclusive Softail® Motorcycle offers.
Throughout the event we’ll have exclusive offers on Softail® Motorcycle models and accessories. Join us to celebrate the life of the Softail® Motorcycle. A modern motorcycle with its roots deepin our heritage.